1. Keyword Research
Keywords are the medium that people use to get to your blog. That’s why it’s essential to select the right phrases or the keywords. Free tools such as ‘Google Keywords Tool’ helps you to get a clue of what users are searching for locally and globally. For instance, if you are working on a chocolate baking recipe, it might be an innovative idea to check what out what searches are famous such as chocolate baking recipes with or without eggs, chocolate cake recipes from scratch, easy hot chocolate cake recipe, and more. If your food blog has a local inclination, focus on the prime area or the city you do business in first and gradually target other areas.
2. Use Alt Tags in ImagesO
Food blogging is so much about images, so make sure to optimize them with appropriate alternative text or alt tags. It will help search engines read images, and have better opportunities of showing up in the image search results. Alt tags should be an exact description of the image and incorporate a keyword when appropriate. This strategy is particularly crucial for food bloggers as many people use Google image search to discover recipes.
3. Develop Your Blog Mobile Friendly
When it comes to SERP rankings, Google gives preference to mobile friendliness more than anything. A responsive layout is more important than ever for pleasing Google and obtaining organic traffic. In other words it means, if your site is not optimized for mobile browsing, then when people search for products/information/recipes of an identical kind to the one that you offer, your blog won’t display in the top search results, while your mobile friendly competitors will get better rankings. That’s why a responsive web design is very important when it comes to SEO.
4. Focus on Building Backlinks
Backlinks also known as inbound links from another site is identical to a vote or a recommendation for your food blog. The more high authority websites that link back to you, the higher your site ranking will be. However, building links from estimable sources can be time-consuming and a long process. We recommend doing it by guest posting quality content on same-niche websites or by leaving precious comments on other blogs. Also, don’t forget to create content that is beneficial and helpful for your users. This will make sure that people naturally link back to your site and share your work on social media networks.
5. Update the Permalink
Again an important element of SEO, the permalink (URL) should be identical to the title of your blog post. But try to keep it short as search engines can better understand shorter URL’s than the longer ones. And of course, don’t forget to add on keywords where appropriate.